Intro
What I’m going to talk about today are some pretty well known prejudices within urban culture and applicable to any genre of mainstream music (yes, I know it only says “rappers” in the title?). For quite some time now there has been a problem of concepts around the most well known artists and their supposed lack of creativity when it comes to lyrics, vocal melodies and even co-production work.
These kinds of thoughts are mostly rumours and hoaxes that have been completely discarded to this day. Most of the artists I will present here as examples give a small statistical slice that in general shows how things are done nowadays: works are produced by teams of professionals and in consensus with the artists, who have enormous scope for taking action and often manage their contracts themselves, as well as taking an active role in their image and artistic promotion, but above all in their music.